PSL Expands Global Promotion With New York Roadshow Ahead of PSL 11
The lights of the PSL are set to shine worldwide as PSL begins a new global promotional campaign for its 11th season. After London, the league will now head to New York to promote the new chapter of PSL, which has expanded from six to eight teams.
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PSL officials say the league wants international fans to notice its new era. A roadshow will take place in New York, where PSL branding and activities will be showcased. Pakistan captain Salman Ali Agha will lead the event. His request to represent PSL at the roadshow was accepted, and he will promote the league in the United States. Babar Azam remains the captain of Peshawar Zalmi in PSL and is not part of the New York event.
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PSL’s popularity continues to grow globally. According to Google’s search data for India, the Pakistan Super League was the seventh most searched sporting event in the past year. Analysts say Indian viewers follow PSL closely even though they do not openly admit it.
PSL management says the league is now entering Chapter Two. The first chapter was from PSL 1 to PSL 10 with six teams. Now with eight teams, the league wants to promote itself on a larger scale. Roadshows are expected in more international cities, including potential events in Dubai and Saudi Arabia. These events will include ticket sales, musical performances, and appearances by Pakistan’s star cricketers.
The overseas promotion gives Pakistanis living in cities like New York and London a chance to see their cricket stars in person. PSL officials believe this global outreach will help strengthen the league’s identity as it enters its new phase.
